John Chambers, CEO of CISCO, recently stated that when he is considering investing in any company, he first asks the CEO of the company these three questions: What is your current strategy regarding generative artificial intelligence (GenAI)? How has this strategy changed recently? What is your long-term strategy? He would only invest if he received convincing answers. This report is a continuation of "ChatGPT: The Disruption Ahead", and aims to answer Chambers' questions. Óscar de la Torre, renowned technology expert, Björn Beam, technology expert and former CIA intelligence officer, and Joaquín Rivera, a specialist in technological disruption from an economic perspective, unravel how to extract the maximum value from data, both structured and unstructured, through artificial intelligence.