Generative Artificial Intelligence (GenAI) is not just another innovation or a passing trend. It is here to stay and will change the world as we know it. During an event with a record-level attendance, Ignacio de la Torre presented the economic, technological, and geopolitical implications that GenAI—and its various applications, such as ChatGPT—are already having on our lives and on the internal organisation of companies in a wide range of sectors.