At the conference, Bjorn Beam, technologist and expert in data and artificial intelligence, explained the processes needed to implement the corporate strategy focused on data management. The ultimate goal was to show you how to optimise data’s value using Artificial Intelligence (AI). It has been said that data is the new oil, but oil needs to be refined. We must remember that fossil fuels were buried for centuries with no apparent use (Marco Polo, in the 13th century, alludes to it as an attractive oil for illumination). We hope this presentation helps you understand how to reduce the time from when that asset is identified until it is fully refined and exploited.